Marvel Comics has teamed up with the American Cancer Society to promote Prostate Cancer Awareness. This is a very serious issue among men, especially since men don’t typically like to talk about their health problems. The number of new cases of metastatic prostate cancer climbed 72% in the past decade (2004 to 2013). The frequency of Prostate Cancer is actually higher than that of Breast Cancer. These facts should be alarming enough for folks to take notice and start advocating awareness programs.
Throughout the month of September the world’s most popular Marvel Super Heroes (Iron Man, Captain America, Captain Marvel, Thor, and the Avengers) will be featured on all-new variant covers with special light blue-colored costumes to bring awareness to one of the most common cancers among men.
“Working with The American Cancer Society, we learned that more than 2 million men in the US count themselves as prostate cancer survivors and it’s an honor to continue bringing awareness to further increase the survival rate,” David Gabriel, SVP Sales & Marketing, Marvel, said in a press release. “We hope that all our fans take a moment during the month of September to educate themselves, as well as their loved ones, on how they can work with their healthcare provider on how to combat this disease.”
“The American Cancer Society is honored to be invited to work with Marvel to raise awareness of prostate cancer this September,” added Dr. Richard Wender, Chief Cancer Control Officer for the American Cancer Society. “This campaign will allow us to share critical information with Marvel fans on how to take positive action to ensure better health for both themselves and their loved ones.”
Marvel’s Prostate Cancer Awareness variant covers go on sale this September.
Above are two of the issues to feature the special variant covers. The other variant cover issues, coming this September, include:
- ALL-NEW, ALL-DIFFERENT AVENGERS #14
- CAPTAIN AMERICA: STEVE ROGERS #6
- CAPTAIN MARVEL #9
- INVINCIBLE IRON MAN #13
- MIGHTY THOR #11
You can make a donation to help fight cancer at the Prostate Cancer Foundation or to the American Cancer Society. Create a culture that encourages men to comfortably talk about their health issues. The sooner an issue is discovered and treated, the better the outcome.